Social Media Management for Rila Hotel Borovets
Client
Hotel Rila
Brand
Rila
Ad tools
Copywriting and Social Media management
Goal
Brand awareness, engagement and attracting new clients
Project
Management of social networks (Facebook and Instagram); Maintaining high level of engagement and reach through strong copywriting and visual content; Tracking results and optimization of content and performance
Channels
Facebook and Instagram
Results
For period Jan 1, 2022 – Jan 31, 2022
Facebook:
- 75% Growth in Page reach
- 59% Growth in Page visits
- 94% Growth in Page new likes
Instagram:
- 83% Growth in Instagram Reach
- 135% Growth in Instagram profile visits
- 108% Growth in Instagram new followers
Top-performing organic posts on Facebook:
- 121K reach
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