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Българското национално радио

Audit, Analysis and Strategy of the Social Media of Bulgarian National Radio


BNR Radio Bulgaria



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Audit, Analysis and Strategy of Social Media


Strategy, Optimization and Creation of Visual Identity


Audit and Analysis of the Social Media of BNR. For the purpose we made a revision of more than 70 pages and segmentation of those, which have to be saved and maintained and those which have to be deleted. Creation of the visual identity and the whole social media presence. We analyzed the audience metrics from Facebook insights like gender, age and location, reach, visits and likes for the past 2 years as well as the regularity of posting and percentage of engagement.




Strategy that includes analysis of the whole social media presence; Creation of brand identity, tone of voice, recommendations for priority channels, posting plan, post templates and information about the problems they have and the tools for achieving better indicators and engagement.